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 Fengyuan is the originated place of Taiwan Confectionary. On Zhongzheng Road , the so-called “ Confectionary Street ”, are distributed some old stores, such as Snowflakes Room, Baoquan, Yi-hua and Defa. Besides, there are more than one hundred big and small bakeries in the city. The ratio of the confectionary shops and bakeries comes out on top in Taiwan .

Around the three hundred years, since Zhangdajing had led people to dig the gutter and draw the water of Dajia Stream to irrigate the farm in Ching Dynasty, the three treasures was turned out: the white rice, the clear water and the beautiful girls. The superior natural conditions and the diligence of the residents achieved the richness in Fengyuan Area. Under the developed conditions, the confectionary industries had been pushed forward. Because there are good quality of water and the materials (suger, flour, grams and pineapples), the taste of the stuffing of the grams is strong and fragrant, ungreasy that people can not refrain from continuing. Furthermore, the incitement of the distinguished family and the notable family made the confectionary industry in Fengyuan has become an important economic advancement of the locality and has make Fengyuan the hometown of the confectionary.

Though the confectionary industry in Fengyuan already has had more than one hundred years history, the proprietors still made the best to update the products to harmony with the periodic tendency; for example, the yam cakes with a concept of health, berbal confectionary, steamed cakes and ice-cream cakes. Besides, the refined and the environmental packings are new and creative way at the present stage.